Salman Khan's film Radhe - Your Most Wanted Bhai, released on Eid on May 13 amid the second wave of Coronavirus, has gained good viewership on digital platforms.
However, due to the closure of theaters, the film was released in only three theaters in the country. At the same time, the film was released in theaters Overseas, where it grossed close to $ 2 million.
Radhe was released on digital platforms on the basis of Pay Per View. The viewers have to pay Rs 249 to watch the film once on Zyplex.
A report by Film Companion quoted media trends tracking Ormex Media as stating that Radhe had gained 8.9 million or 89 lakh views in four days of its release.
On this basis, Radhe has raised about Rs 221 crore from the digital platform in four days of release. Of this, 4.2 million views are from the first day, which was released by the production companies Salman Khan Films and Zee Studios.
Trade experts believe that the release of Radhe under the pay-per-view model has been a profitable deal for manufacturers.
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Now if we talk about the theatrical business of the film, then this film was released in only 3 theaters in the country. All three theaters are in Tripura.
According to the Bollywood Hungama website, the film has grossed around sixty thousand from these 3 theaters in the opening weekend. The proceeds are when cinemas have been opened for a short time with restrictions there.
The third channel of Radhe's earnings is Overseas Cinemas, where the film is released on the right screen. The film is based in theaters in the US, Canada, UK, Australia, New Zealand, and the Middle East.
In Australia, the film has collected around 2.21 crores in 6 days of release, while New Zealand has about 42 lakh rupees.
Radhe's earnings overseas have reached close to $ 2 million, of which about 70 percent came from the Middle East.
Directed by Prabhudeva, Radhe stars Disha Patni as the female lead, while Randeep Hooda plays the lead villain. Jackie Shroff, Gautam Gulati, Sudhanshu Pandey are seen in supporting roles in the film.