Google Unveils Search Console Insights for Publishers and Content Creators
What is Search Console Insights Beta?
Search Console Insights is a feature that will provide new sources of data for publishers and content creators to understand how their content performs in search, how users discover it in search and through various queries/keywords, links it acquires over time, and how it works on social media channels.
As Google says:
“ Search Console Insights is a new experience designed specifically for content creators and publishers that can help them understand how audiences discover their site's content and what resonates with their audience. This new experience is based on data from both Search Console and Google Analytics. "
Search Console Insights is an alternative, improved method for viewing your site's organic data. The platform is specially designed for content creators and publishers.
More specifically, Insights collects data from both Search Console and Google Analytics into a single report. This snapshot displays the trends, performance and user activity associated with your pages.
Google Search Console Insights not only shows you which of your content works best and / or which ones are trending, but it also details how people discover your content, what people search on Google before visiting your content, and which articles refer users to the specified content.
Google Search Console Insights will also give you tips on how to make your content better! In more detail, you can analyze the following aspects of the content of your site:
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Google designed Search Console Insights to help you improve your content. Thanks to the new tool, any user - from beginner bloggers to search engine optimization specialists - will be able to easily monitor the effectiveness of materials published on the site, helping to find answers to important questions, such as:
• What materials on the site are more effective than others?
• How effective is the new content?
• What are the searches for your content on Google Search?
Search Console Insights benefits:
Beyond the benefits, Search Console Insights strives to answer these questions for publishers and content creators:
• What are your best performing pieces of content?
• How do your new pieces of content work?
• How do people find your content online?
• What are the main and relevant queries of your site in Google Search?
• What other sites and articles link to your site's content and have you received new links?
Most of these questions are answered using the pageviews of a particular page and the average. The length of pageviews generated by users when they visit your pages.
They can also show you the channel that users came through to find your pages (organic, direct, and referral) and what top queries are being used to find your site on Google.
Finally, they show data on how well links from other sites perform (pageviews and average pageviews generated by users clicking on links pointing to your site). This also applies to the social media channels I mentioned earlier.