Google said in a blogpost, "We're taking another step to help viewers discover and buy products from local businesses."
Famous video platform YouTube is now preparing to expand its scope. Due to this, YouTube said on Tuesday that it will acquire Indian video e-commerce platform SimSim, which aims to help small businesses and retail sellers reach new customers.
Google said in a blogpost, "We're taking another step to help viewers discover and buy products from local businesses. We have signed a binding agreement to acquire SimSim and the transaction is expected to be completed in the coming weeks.” The company, however, did not disclose the financial details of the transaction.
The blogpost said that there will be no immediate changes to SimSim and the app will continue to operate independently. SimSim co-founders Amit Bagaria, Kunal Suri and Saurabh Vashisht said in a joint statement that the platform was launched to help users across India make online purchases with ease.
He said, “We started SimSim with the mission of helping users across India shop online with ease, through small sellers and brands by trusted influencers to showcase their products by harnessing the power of content, and is able to sell. Being part of the YouTube and Google ecosystem drives SimSim forward in its mission."
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Videos are available in three local languages including Hindi, Tamil and Bengali, allowing retailers of all sizes to reach shoppers through videos in their preferred language.
“Small businesses have used YouTube to grow their presence online for over 15 years, and many of them use YouTube to reach customers outside of their local community,” he said.
With over one million subscribers, over 2,500 YouTube creators and the success of YouTube Shorts (which was first launched in India), the company said it aims to bring the developer community to India by making it easier and better to experience YouTube. Committed to growing.