Actor Amitabh Bachchan has sent a legal notice to the pan masala brand with which he had signed a contract to advertise, but later scrapped it.
Big B has now sent a notice to the company because despite the contract being over, the TV commercial in which he worked was being telecasted.
In fact, he had announced to end the deal with the Kamla Pasand campaign in October after a national anti-tobacco organization asked him to refrain from endorsing the Pan Masala brand to help youths avoid tobacco addiction. was requested. Bachchan was also trolled on social media regarding this campaign.
The Indian Express quoted sources close to Bachchan as saying, "It has been learned from his office that a legal notice has been sent to Kamala Pasand to immediately stop the telecast of TV commercials with Bachchan."
It further said, 'As it is seen that despite the termination of the endorsement agreement, 'Kamala Pasand' ignored the same and continued to telecast these TV commercials.'
Also Read - Movies And Shows Releasing Today: From 'Bunty Aur Babli 2' to 'Dhamaka', many movies will be released on the same day!
Bachchan had announced his withdrawal from the ad campaign on his 79th birthday, saying he was not aware that it came under surrogate advertising.
Surrogate advertising is one that promotes banned products, such as cigarettes/tobacco and alcohol, in the guise of another product.
An official statement said, "Kamala Pasand... Within days of the commercial airing, Amitabh Bachchan approached the brand and distanced himself from it last week."
It said, "On investigation of the sudden move, it was found that when Bachchan was associated with the brand, he was not aware that it was covered under surrogate advertising,
Amitabh Bachchan terminated the contract with the brand. And at the same time the money which was received for promotion has also been returned.